Dynamic Pricing is the second winner from three foals out of Shemda (Dutch Art), who won once from six starts, scoring at Vichy on her third appearance. Shemda is a half-sister to Shamida (Australia), a three-time Group 3 winner, and to the Listed-placed Shajak (Zarak).

Second dam Shamooda (Azamour) won twice and is a half-sister to five other winners. They include the champion Shemima (Dalakhani), a Group 3 winner placed at Group 2 level and grandam of the Group 3 winner Cormorant and of the Listed winner No Show Sammy Jo, also Group 3-placed. Two more, Shemala (Danehill) and Shemaya (Darshaan), were Listed winners in France: Shemala is the dam of the Group 3 winner Shemiyla and grandam of Shakeel (Dalakhani), winner of the Gr.1 Grand Prix de Paris and a sire, while Shemaya is the grandam of the Group 2 winner Shimraan and an ancestress of Bay Bridge, who took the Gr.1 British Champion S.

Third dam Shemaka (Nishapour) won the Gr.1 Prix de Diane.

Shemda has a yearling colt and a colt foal, both full-brothers to Dynamic Pricing.